Is a responsive website enough? Should you have a mobile app? If you have an app, why should you drive traffic to your app, and how? We will go over these questions and more in this LIVE Session on Mobile Strategy. Join us for an hour to chat about mobile strategy for exhibitors. For the second half of the session, we will hear from our panelist on how they look at their mobile strategy and how it can help drive awareness and ROI.
Every week, we host live sessions with key leaders to talk industry, crisis management, and the future of movie-going in a time of COVID-19. Our events are hosted by Boxoffice Pro and attended by a wide range of industry professionals and executives from across Europe and America.
Looking for the events in French?
Following our last session on the importance of Search Engine Optimization (SEO) for your cinema, this time, we turn our attention to PPC. It's one of the most effective and measurable digital marketing tactics helping cinemas gain brand awareness and ticket sales in competitive markets. During this live session, we will introduce you to PPC, how it helps support your SEO efforts and how hyper-targeting options allow your ads to be seen by the right people at the right time with the right message, delivering a strong return on investment. Guest Panelists: Greg Johnson from Flix Brewhouse, Annelise Holyoak with Cinepolis, and one of the B's in B&B Theatres, Bobbie Bagby Ford.
In our last LIVE session, we touched on the likelihood of increased online sales as people turn to digital solutions in a post COVID world. With digital taking a more prominent role in the ticket buying process, ensuring your website ranks highly within search engines becomes even more critical than before. In this LIVE session we will provide an introduction into Search Engine Optimization (SEO) and why your cinema website could benefit from an investment in SEO as part of your wider digital strategy.
Moderator: Frank Tees, Moving Image Technologies Speakers: Michael Cummings, Principal, TK Architects Marcus Howell, Chief Business Officer, Dialectic Domenico del Priore, Director, Deca Design Mike Voegtle, Partner, 5G Studio Collaborative
At this time, Covid 19 is pushing all individuals to maintain their distance from people outside of their "circle of trust". That means that consumers are turning more and more to e-commerce, may it be for their grocery purchases, take out orders or clothes shopping. In the cinema world, we can expect online ticket sales to go through the roof. We're already seeing it from some countries that have re-opened. So in this age of online ordering, let's take a look at the key performance indicators that can give you an indication of the health of your online ticketing platform. Join us for a short LIVE session focused on your online sales, to get a firm grasp on the ins and outs of your digital strategy.
The crisis of these past couple of months has emphasized for all brands the importance of staying in touch with customers. May it be to give them updates about your business, to give them news on reopening, or simply to send a word of care, email remains the most efficient tool at your disposal to communicate. However, we have also all received emails that were tone deaf, poorly formatted, not readable on a mobile device, or so long you gave up half way through! During this session, we will be going over emailing best practices, and we will end with a demo of our CRM & Emailing tool. We look forward to seeing you there!
June 9th 9am PST; 12pm EST; 6pm Central European Time What new technologies can help cinemas address Covid-19 concerns once they reopen ? This webinar will focus on products developed by ICTA members to help bring cinemas back following Covid-19 closures. Topics on the agenda include sanitation, thermal tech, plexiglass guards, masks, and seating occupancy technologies and software that are available to help in the operation of your theaters. Speakers: Shelly Olesen, VP Sales & Marketing, C. Cretors & Co. Alan Roe, Chief Executive Officer, JACRO Frank Tees, VP Technical Sales Support, Moving Image Technologies
As cinemas around the world prepare to reopen under a "new normal," Boxoffice PRO editors Daniel Loria and Rebecca Pahle host a roundtable with executives from Texas circuits currently in operation. The session will share learning lessons from the reopening process––from planning to executing a Covid-19 reopening plan––and promote an open dialogue among exhibition professionals to share insights and experiences in their own process. Register today to attend the live webinar or receive a video link with a recording of the session.
Meet the wizards of movie Box Office If you would like to discover how Studios in Europe manage their box office forecasts, this live stream is for you! During this event we will examine technics for forecasting, but also discover how studios constantly adapt their numbers as new data constantly changes the landscape and their analytics. We hope to see you on Thursday to meet the wizards of movie Box Office!
Before your doors open up, you need a plan on how to keep your theaters clean, safe, and sanitized for customers and staff alike. Join Boxoffice Pro’s Rebecca Pahle in a conversation with a panel of cleaning and sanitation experts:Kory Wright, COO of Simply Right; Guillermo Younger Jr., Founder and CEO of CIELO; and Marianne Abiaad, Executive Vice President of Royal Corporation. Live Session on Wednesday 27th of May at 11:30 EDT/ 8:30 PDT
During our last Live Session on social media marketing, you told us that Instagram and TikTok were the 2 platforms you wanted to learn more about. Whether you already use them or not, you are right to be looking for more information on these 2. With hundreds of millions of users each, and with TikTok becoming the most downloaded mobile app this year, you want to stay on top of these new trends that can help you drive site traffic and awareness through shareable entertainment content, while inspiring the movie fan in all of us. During this 45 minute webinar, we will walk you through best practices for Instagram and TikTok, as well as give you tips on how to specifically publish content for movie lovers.